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American Crew

BEHIND THE BRAND

BEHIND THE BRAND
American Crew is more than just another product supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn't want to lose their masculinity in the process. Today American Crew is the leading professional men's grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we've delivered
American Crew

BEHIND THE BRAND

DESCRIPTION

American Crew is a global leader in the men's grooming sector, offering a comprehensive range of high-quality products designed to cater to the unique styling, hair care, and grooming needs of men. The brand has not only revolutionized the grooming landscape with its trend-setting and innovative offerings, such as the signature American Crew Fiber and the multipurpose 3-in-1 shampoo, conditioner, and body wash, but also with its dedication to empowering men with the tools needed for self-expression and confidence.

The brand's commitment to excellence and innovation is evident in its meticulous product formulation that blends the latest advancements in hair care science with natural ingredients. Beyond product formulation, American Crew leads in professional barbering education, facilitating skill-building among professionals worldwide. Its influence extends past mere grooming, heightening it to a lifestyle of sophistication, quality, and attention to detail. In essence, American Crew continues to define and elevate the standards of men's grooming, embedding exceptional performance, and timeless style into the fabric of men's lives.

American Crew is more than just another product supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn't want to lose their masculinity in the process. Today American Crew is the leading professional men's grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we've delivered
American Crew