Yarok means "green" in Hebrew, and was founded by renowned Israeli hair stylist, Mordechai Alvow. Their philosophy is to focus in making the greatest positive impact on hair and scalp health, with the least negative impact on the natural environment. Whether it's their packaging, their product formulations, their day-to-day operations, or their strategic partnerships, they are dedicated to supporting environmental causes. Each Yarok formula is a powerful blend of organic and all-natural botanicals that are consciously sourced, and responsibly harvested. Yarok uses primarily "certified organic" ingredients. Very few hair care companies can say that every one of their products meet 100% of all vegan requirements. Even fewer can claim that their entire hair care line is free of alcohol, parabens, sulfates, and cruelty to animals and that the products work beautifully, too. Yarok can say all of the above.