Redken was created in 1960 by Paula Jane Bear popularly known as Paula Kent, a TV drama actress in collaboration with Jehri Redding, a chemist who developed low-ph products for Paula's sensitive hair. Redken made rounds in 1966 when its annual sales reach $1.5 million. It continues to soar and offer breakthrough haircare products while joining fashion events in the past years. In 1993, Cosmair Inc. purchased Redken having a massive annual sales at $160 million. Today, Redken wide collection of hair-raising essentials are available in 43 countries around the world.

Redken introduced a revolutionary approach to professional salon business with the concept of protein reconditioning. Redken maintains its science expertise with inspiration from the industry's hair experts and a street sense of fashion. Backed by science, Redken offers the latest in hair color and styling trends which can help men and women recreate that salon look. Each Redken formula can address specific hair concerns such as dryness, damaged, hair breakage, thinning hair and more for curly, wavy hair, and even color-treated hair.