At Moroccanoil, The passion is empowering beautiful transformations. Started with the original Moroccanoil Treatment which revolutionized the haircare industry. We built our reputation on positive word of mouth from runways to salons to editorial spreads. Our antioxidant infused, nutrient rich, innovative formulas are unmatched and provide dramatic results. That is why salon-exclusive Moroccanoil is preferred by professionals and consumers alike -- because our products simply work. We invite you to experience Moroccanoil and discover the performance behind the headlines.

What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand. "We are thrilled to be celebrating ten years of oil-infused innovation and today our goal remains unchanged - to empower beautiful transformations and create products that inspire confidence," says co-founder Carmen Tal.

Ten years ago, Moroccanoil set out to create the proper canvas for all hair care and hairstyling. This signature product, Moroccanoil treatment, Has now served as the perfect foundation for hair for millions of people around the world for over a decade. Complete with both styling and conditioning benefits, This award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.