Defined style and exquisite design are central to Mercedes-Benz as a leader within the design industry worldwide. As design and style are not only essential ingredients for the world of luxury cars, it is a natural step to extend this expertise into other luxury categories. Creating luxury products beyond the cars has been a natural evolution, starting with Mercedes-Benz eyewear, leather accessories and other luxury goods. In recent years, the brand has naturally gained visibility and credibility in the most exciting, joyful and vibrant industry: fashion. Mercedes-Benz Parfums is an obvious product range expansion.