Amaterasu - Geisha Ink

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Amaterasu - Geisha Ink
Established with a nod to the timeless beauty rituals of the geisha, Amaterasu - Geisha Ink is a unique fusion of historical elegance and contemporary innovation. Each product, from its famed Liqui...
Established with a nod to the timeless beauty rituals of the geisha, Amaterasu - Geisha Ink is a unique fusion of historical elegance and contemporary innovation. Each product, from its famed Liquid Eyeliner to its adored Silk Mascara, is thoughtfully designed to be supremely long-lasting, smudge-proof, and resilient, echoing the meticulous grooming traditions of the geisha. Meanwhile, their sleek, functional packaging pays homage to Japan's rich cultural heritage, and their commitment to high-quality, non-toxic formulations ensures products are gentle, safe, and suited for the most sensitive of skins. In essence, Amaterasu - Geisha Ink serves as a testament to the graceful blend of past and present, uniting the artistic purity of the geisha with the dynamism of modern beauty standards. As a brand, it goes beyond cosmetics, offering products that adorn faces with a legacy of enchantment and endurance. This blend of performance, poise, and conscious beauty practices makes Amaterasu - Geisha Ink a captivating makeup line for those seeking an extraordinary beauty experience.
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The Amaterasu story began in 2006 when Amaterasu founder Sara Au Yeong was invited to serve as the Head Makeup Artist for the Miss America series in Santa Monica, California. One of her responsibilities was to assemble makeup kits for all 52 contestants. However, she could not find any products at the time that would not smudge, flake or smear under the hot lights. This was the initial inspiration to design a line that would be long-lasting, smudge proof, and waterproof. The first product created was the Liquid Eyeliner, also known in the industry as The Geisha Liner. Initially named Geisha Ink, the collection was rebranded into Amaterasu, an allusion to the Japanese Sun Goddess of illumination, brilliance, and beauty.
Amaterasu - Geisha Ink